Social assets

The global economical and financial crisis is NOT generated by scarcity. It's not like the entire planet became unfertile, unable to sustain our civilization. There are enough resources to feed the entire world population, even by classical means. But our technology, if put to good use, can dramatically increase the capacity of our ecosystem, and make it even possible to start the colonization of the outer space. The current economical crisis is an anthropogenic "mechanical" problem. The needs are there, the resources are there, the knowledge is there, the means are there, but the classical mechanism of production and distribution is broken. We've lost our ability to work together constructively, for the benefit of all. Our institutions are corrupt, rotten.

Despite all the rhetoric coming out from the G8 and G20 meetings, we are not out of the woods yet. Some influential economists predict a double dip. What is the way out? Do we need to patch up our failed system, letting the same individuals who brought us on the verge of destruction in charge of it? Perhaps we need to think of creating new alternatives.

When you cannot bring your products to the people in need because the classical channels are broken what do you do? Do you stop production and close shop? What about the people on the other side, waiting for the necessities you can surely produce? You need to find alternative ways to feed the hungry market. I am not talking about abusive consumption here. We are in trouble, most of the people on this planet are struggling to stay alive. We need to create alternative institutions, new ones, more efficient ones that use effectively the new technology, adapted to the new reality.

Your social assets become the most important assets! Alone you cannot establish new ways of production and new channels of distribution. You need to team up with people who think like you, and who find themselves in the same situation, they have a product, a market, but no effective means to reach it. You capacity to organize large scale collaborations have became vital.

Communicate, collaborate, coordinate, you have the tools!

See more on the Discovery Network concept.

By AllOfUs

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Outsourcing and innovation

Somebody on LinkedIn asked if innovation will be outsourced.

In some sense, outsourcing is decentralization of production, but not quite so... because in some cases, General Motors for example, you get one large entity, GM, surrounded by a constellation of suppliers, which are entirely dependent on GM, who in turn calls the shots. Outsourcing was made possible by the increased level of coordination, and by the sophisticated logistical tools we have at our disposal. Technology made it possible. Its success demonstrates that production is more efficient, more flexible, more reliable, if it is organized on a broad base of well-coordinated small and specialized entities. Does the production network need to be centralized? If there is good coordination among these entities centralization is not necessary. In other words, in today's world enhanced with the new technology it is not necessary to have a strong center of command and control, like GM for example, to have a stable network capable of innovation, production and large scale distribution. Both structures can coexist, and many variants in between, and they will compete to impose their hegemony during this transition from the old economy to the new. In the end, I believe that big verticals will fall by shedding weight, outsourcing, and finally by morphing and dissolving into decentralized super-networks.  

Outsourcing means externalizing highly formal processes. Processes that can be specified and controlled very well. People now are asking the question, can innovation also be externalized? I just think this is the WRONG question to ask, because I think the "box" paradigm is obsolete. Future organizations that will drive innovation will not look like a box, but rather like a gravitational system, therefore there is no sense in talking about internal and external.

If you want to know weather India will play a role in innovation in the future, my answer is YES. Is innovation coming to India the way outsourcing came? My answer is NO. In the near future innovation will happen within (semi-) open collaborative networks - see the Discovery Network concept. Open networks are far more creative than boxes, if there are effective processes in place. Because of that, and because of the very effective tools of communication, collaboration, and coordination we have at our disposal,  (semi-) open collaborative networks will drive innovation, and they will drag within them highly specialized units of production and distribution, prototyping units, manufacturing units, marketing units, etc. The old classical boxes, the companies, will be surpassed in creativity, and starved on resources. So don't wait for a big company to pay you in India to innovate, rather take initiative and join these collaborative networks just emerging, capable of putting an idea on the market, being limited only by coordination, using the redundancy and under-capacity already existing in our economy.

By AllOfUs

A light infrastructure that can support massive collaboration and coordination

The Multitude Project is proposing an example of an infrastructure that can support massive social movements. It is a LEGO-type infrastructure, which means that it is composed of inter-operable individual services. It is a FREE infrastructure, all services used are available for free on the Internet.

This entire infrastructure can be put together and deployed in only a few hours. Because it is free and easy to build, it is the perfect solution for very dynamic massive actions. It enables massive movements to form spontaneously and act swiftly. Because there is no cost associated with it, this infrastructure can be simply dismantlement after it has served its purpose. For actions of a longer duration, the advantage of this type of infrastructure is that all its development and maintenance is delegated to the service provider.  

This example is mostly based on Google free products/services. The beauty of this is that almost all of the infrastructure runes on mobile devices like the iPhone and the Google pone.

You can consult it HERE.

Multitude Project built this infrastructure to support an international coalition fighting an ecologically unstable gold mining operation in Rosia Montana, Romania. It is tested for the first time in a real situation, on a massive scale.

By AllOfUs

Organization in production, the machine vs the social paradigm

I think the machine paradigm is essentially out of the picture, but not in every domain of our complex economy. As long as there will be hard jobs there will be control and over-functionalization of the worker. I don't see a coal mining operation adopting the social model. Only when robots will take over these harsh tasks we will be able to avoid treating human beings like biological automata. Before that day comes, we can continue our work on improving the situation of billions of us out there.

I also want to add that the social paradigm is not imposed from up to bottom. It doesn't come from somebody up there deciding to make society a better place. The elite doesn't have too much appreciation for the lower casts. Eugenics is still very alive up there, under various forms. Look at the "Singularity" movement for example. I am sick and tired of these talking heads in shiny suits telling us in our face that there's too many of us on Earth, comparing us with parasites infecting our "Mother Planet". This re-valuation of the human being is a button-up movement. The individual emerges with its full capacities because he has room to express himself. The new technology gives him the tools and the environment to do so. He can now escape monopolies and express his creativity freely. He can directly exchange with his peers, and for the value he produces he can get a buck in return, without having to beg for a stand in a highly controlled marketplace.

Some entrepreneurs have decided to experiment with this "social economy" idea, because the individual had this window of opportunity to express himself, to demonstrate that we are intelligent, creative, motivated creatures, to demonstrate that all social casts are based on fabulations, are merely social constructs. This is how Google made it big. Once the social paradigm demonstrated its efficacy in turning a group of people into a very creative and productive enterprise, some of those up there, who still control the major part of our resources, are trying to turn the "social thing" for their own benefit. Those of them who really see what is happening, who understand that the new technology is totally remodeling society, those who are not sleeping in their ignorance believing that the Internet is only for porn and for playing online games, are trying to come up with new models of social control. But I don't see any brilliant idea emerging. I don't even see how this would be possible. You may think that I am blinded by my optimism, but I really believe that the multitude is emancipating.


By AllOfUs

The Multitude Project is building the engine of the new economy

This is an experiment of historical proportions. A strong and diverse group was formed to build the infrastructure of a new kind of economical entity. We called this new institution, which is a global collaborative innovation network capable of putting an idea on the market, a "Discovery Network". 

The Discovery Network is a value-based structure as opposed to a power-based structure. It is a decentralized network as opposed to a hierarchical centralized organization. The core values are sharing, collaboration, openness. The Discovery Network is kept together by symbiotic relations, interdependency, synergy. This new form of organization will enable an individual in a poor country, possessing only brilliant ideas and sharp social skills, to generate tremendous wealth for his local community. 

We are testing the Discovering Network architecture for the first time on the Matchmaking Device System, an invention of Multitude Project's founder Tiberius Brastaviceanu. You can read more about the "Discovery Network" concept here.      

   

Anybody interested can join our group as an active participant or just as an observer. You can do so by filling the form on the Matchmaking Device System homepage. 

By AllOfUs

The Israeli apartheid regime is falling

The Israeli-Palestinian problem has reached a point of no return. It is over for Israel, its apartheid regime is falling. What happened?

It is not governments who solved the Palestinian problem. A very complex global coalition of activist networks and NGO's, helped by some governmental institutions, academic institutions, independent private institutions, have debarked on the shores of Gaza. The Palestinian D-day was made possible by a powerful wave rising from the grass roots of society. Look at the tools used in this unprecedented campaign, in this pacifist war against a brutal, racist regime. The digital technology has its marks everywhere. The Internet was used to organize these networks, to gather resources, to coordinate actions, and to win the public opinion through a very well orchestrated and very creative (alternative) media campaign.  After a few failed trials in the Republic of Moldova and in Iran, the multitude movement has its first governmental victim. Who's next?

The Multitude Project was, and remains a member of the Free Palestine network.


By AllOfUs

Information flow and power

Ultimately, power in society boils down to the ability to influence people. We must not understand power only in its pejorative sense. Hitler had power and so did Mother Teresa. The most fundamental process involved in the creation and the projection of power is communication. One must exchange information with the individual(s) he wants to influence.

At the smallest scale, an individual can project physical power over another individual without having to communicate much, but here we are not concerned with individual-level physical power. At the societal level, the projection of military power, which is also a form of physical power, involves a lot of communication. The very fact that there is military power to be projected supposes some level of coordination and cooperation within that particular society, not only for the military act but also for military support systems. An army requires a sophisticated economy, central governance system and so on.  

What if the means of communication change suddenly in a society? How would this affect power structures?

In the pre-Internet society, the most effective means of communication was one-to-many, like the radio, the television, the book, the newspaper, etc. It is a direct type of communication, in the sense that the message can reach the target, in one step. But these broadcast-type, one-way, one-to-many communication channels are usually very costly to create and to maintain. In order to sustain them, they require central governance, and over time they eventually become corrupted (not serving the interest of the masses) and get monopolized. These means of communication are, by nature, non-democratic, because they are not within the reach of every individual and have a strong tendency to get subverted and used against the masses. In fact, there is an abundance of examples where mass media was used by the social elites to increase their domination and to further their own agendas. That in itself is an indicator of how important information and communication is in building and projecting power.

The new digital technology introduced new channels of communication, in parallel with the classical direct one-to-many. The particularity of these new channels (now called social media channels like Facebook, Twitter, Youtube, etc. ) is that they are NOT direct. They propagate through the population from one individual to another. The process is very similar to word of mouth, but it is greatly enhanced by the new technology (larger scale, involving much more individuals, transcending geographical barriers, transcending language barriers, more dynamic). The fact that these new communication channels are NOT direct, are almost free, popular, and democratic changes everything. This means that the multitude has a lot more control over the narrative. Information doesn't follow along predefined paths as in a hierarchical social structure. It bounces around within decentralized online networks that individuals freely form. The dominant narrative emerges from this chaotic process, rather than being carefully crafted at the top of the pyramid and distributed down in a controlled and direct manner. In this new context the hierarchical power structure collapses because the information pathways it normally uses are no longer effective.

The elites have lost their monopoly on direct mass communication, people get their information from alternative sources, therefore the elites' ability to influence directly is greatly reduced. Moreover, they have also lost the ability to shapes preferences via values, norms, ideologies.   


By AllOfUs

Corporate brands and the multitude social movement

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What is happening to brands under the multitude storm?

Why do corporations create brands in the first place? A brand is a complex, it is a construction meant to trigger feelings, emotions about some product or service, to trigger desire. It usually has a name, there is an image associated with it, a slogan, a story, values, some cultural elements, etc. During marketing campaigns all these elements are associated with the name and the image - a logo, so next time you see it, or hear the name, you "salivate". To put it simply, a brand is Pavlov's bell, and we are the dogs...

And how can you make a brand effective in increasing sales? There are branding specialists, not everyone can create a successful brand. A brand must stick. It must mark you in a significant way, it must be intrusive and create persistent associations. Normally corporations use sensitive cords, they follow general popular trends. A brand acts on an individual, but it is created as a tool for mass manipulation, as a social construct. The brand builder must understand the population it addresses. Sometimes they use sex, environmental issues, fear, good feelings, the desire to be powerful, ..., whatever ticks in that society at that time. So if you want your brand to work for your business you need a message that sticks and spreads, you need a powerful meme.

With the advent of the social media (Fecebook, Youtube, LinkedInetc.), corporations think that they can now use these new communication channels to increase the spread of their brand. So they changed their strategy in building brands. They make them viral. They realize that the population is now strongly interconnected, and that everyone is able to broadcast his own ideas. Therefore, if your message if effective enough, some people will spread it on behalf of the company, without even getting payed for it. Make the message funny enough, for example, put it on Youtube, and it will spread.

But there is a problem with that. Corporations don't control what people are sharing. Sometimes, somebody out there, in some circumstances, can take a logo and modify it. The new message can become even more powerful than the original one, more sticky, more pervasive, more viral. The marketing campaign of the corporation backlashes. It's message was hijacked. Every time people will see the logo of the company other feelings/ideas will surface, not the ones originally intended by the corporation.

What is the lesson of all this? You cannot say one thing and do another anymore. If you don't stand by your principles, which must be good principles, you are screwed. This brings back some ethics into the corporate world, for the time they're going to be around....    

Here's what I think about brands. It is becoming and old concept. In the Twitter era the reputation of a product emerges instantaneously from users of the product, which are connected and expressive. People share their experiences, and they are very effective in doing that by using popular buzz channels like G+, Facebook, Twitter, etc. The reputation of a product emerges in an instant and it is based on value, whatever that value is, functionality, a social cause, design, etc. Corporations have less power to manufacture an image for themselves. The image is given to them by the multitude, according to what they have to offer. This is the new reality, where the narratives are now controlled by the multitude.

See also the campaign led by Green Peace "Behind the logo"

By AllOfUs

Multitude movement against institutionalized elitism

In Russia, if you are working for some governmental agency you might get driving privileges. The traffic police can give you a permit to install a blue light on you car, which can also be a private car, and use it in case of emergency. The problem is that many other people (the ones with money and connections) can get this permit by bribing the police. In fact, there is so much abuse that it causes the traffic in large cities to be quite chaotic sometimes and, most importantly, IT KILLS. The population is fed up. With the help of modern tools for communication and coordination a massive popular movement (across the entire Russian empire) is rising against these elitist privileges, the blue bucket movement. Thousands of videos swarm the Internet showing people taping blue buckets on the top of their cars, to mimic the blue lights used by the elite. The police stops these cars to annoy the drivers but the law is not on their side, this aesthetic modification is totally legal. See more on the videos below.

The important lesson of this multitude action is that the awaken and empowered population doesn't take the abuse quietly anymore. The multitude is very creative in finding effective ways to communicate their discontent and to force the regime to change its practices. Every positive outcome of this type of action constitutes a reinforcing feedback, to further energize the multitude. We are witnessing the emergence of a new culture, the multitude movement is establishing itself as a dominant social force.

By AllOfUs