Saturday, October 2, 2010

Reflections on Open Innovation

What is the big buzz about open innovation? What’s the big change? The subject was discussed at the Connecta 2010 Congress in São Paulo and at Stefan Lindegaard´s workshop (during The Hub SP Winter School). It´s been approached in books and web communities and accounts for more than 12 million links at google search. Here are some thoughts about the theme from the last few weeks. Read more... 

By AllOfUs

Wednesday, September 29, 2010

Using Technology to Start a Successful Business in (Spite of) a Depression

An interesting article about technological skills you NEED to survive this economical storm. The world in changing, you need to adapt! 
Did you know that some of the most powerful entrepreneurial ideas in the lexicon of human knowledge arose from the ashes of economic catastrophe? It’s true. And the reason is a lot simpler than you think: when times get tough, unemployment increases. So what do people do? They become entrepreneurs.  Read more... 

By AllOfUs

Monday, September 27, 2010

The use of social media as a tool for marketing

A few months ago we warned corporations to be very careful in using social media as their new playground for marketing. They don't control this medium! They don't control the narrative anymore! It was easy for them to make you believe almost anything they wanted in a society provided only with one-to-many communications, controlled by them. Many-to-many communications are changing the game. The message doesn't  move directly from them to the consumer. It propagates from person to person, and at every step anyone can play with it. In order to get your message around it must be a powerful meme, it must resonate with people to make them push it further, share it with their peers. If the public perception of a company is bad, the message released by that company WILL get distorted and WILL play against. It's harder now to fool everyone...  If you do things wrong, sooner or later the shit will hit the fan. The certain way to prevent a branding and marketing disaster is to be honest.

Social media will make organizations responsible by making it harder for them to lie and to hide their dirty stuff.

A lesson in AT&T's Facebook approach
More companies are embracing social media these days for marketing purposes. But at the same time, there's always the risk of PR disaster. Kenny Malone reports on one approach companies can take when Facebook turns unfriendly. Read more...

By AllOfUs

Science publication 2.0

Here's how the power structure which consolidated within the scientific community is getting dissolved...  Oh, don't tell me you thought that science was objective...  Science is highly instrumentalized and used by different centers of power! One lever of control is the publication process. This is how they manufacture truth. Is it in  Nature or Science? Then it MUST be true...

I am a scientist myself, I believe that the scientific method is a valuable tool to acquire practical knowledge about our physical environment. Don't get me wrong... I am not telling you no to believe in science. What I am telling you is that scientific knowledge is never clear cut, there is always debate, and because of this reason there is room to temporarily influence the scientific community and the public as well.

Do you want a good example of mixing science with politics, economy and finance? The debate around climate change... There might be negative anthropogenic climate change. But one thing is clear, the hype around this subject became exaggerated. It was infused with pseudo science, emotions, irrationality, etc. What's the drive behind it? Follow the money! The entire "market-based" solution, including a global carbon tax and strict regulations are designed to strengthen the grip on power of the global financial and economical cabal. I am not saying we are not damaging our environment! I am just saying that this debate was intrumentalized by the global elite in order to strengthen their global system of economical enslavement. The science was compromised under tremendous pressures, publications were filtered, data was massaged, etc.

A new European-funded initiative is advocating an entirely new system of science publishing, in which scientists avoid the hassles of traditional peer review by taking a quietly radical step: post their results on their websites.  
As the news release for Liquid Publication simply states: "Don't print it; post it." To disseminate the information, the program has a software platform that lets other scientists search for what's been posted, leave comments, link related works, and gather papers and information into their own personalized online journals -- all for free. Read more: Publish or post? - The Scientist - Magazine of the Life Sciences 

See also the Scientific Oeuvre article and concept.

If you are interested in participating in discussions around this subject become a member of Science 2.0 on LinkedIn, or of Science 2.0 & Publication 2.0 group on Research Gate

By AllOfUs