A few months ago we warned corporations to be very careful in using social media as their new playground for marketing. They don't contr...

The starting point of this reflection is the fact that corporations are going full speed and head first into the new social media hype. ...

Check the SlideShare Presentation bellow by Gaurav Mishra. I find it very useful to understand the new technology and its impact on how we...

Smart managers of vertically integrated firms are beginning to understand the potential of the new technology, and use it tot their advantag...