. What is happening to brands under the multitude storm? Why do corporations create brands  in the first place? A brand is a complex, it ...

The starting point of this reflection is the fact that corporations are going full speed and head first into the new social media hype. ...

Large companies, especially large conglomerates, are starting to use web-based social networking tools for employees. These tools will certa...

Smart managers of vertically integrated firms are beginning to understand the potential of the new technology, and use it tot their advantag...